Goal: This presentation is designed to empower small business owners with the knowledge to leverage AI technology in their marketing efforts responsibly and effectively.

 Summary: The presentation will introduce the importance of ethical concerns in using AI in your marketing by showcasing some practical examples of AI uses in small and mid-size businesses. Melissa will highlight the critical role of using human marketing knowledge with AI to enhance marketing strategies while maintaining a personal touch and business ethics

Key Takeaways:

●     Understanding the ethical considerations as the foundation of trust in small business marketing

●     Practical AI Applications with case study examples

●     How to use AI to elevate small business marketing and not simply DO the small business marketing